This project was for an ATB grant-funded start-up — an online baking subscription to make baking accessible and less intimidating to the public. Customers could get recipes and ingredients delivered to their homes and follow along with a video hosted on YouTube in case they got lost. A logo was created to embody the delicacy of pastries and the science of baking. The website was created to help customers along their journey to understanding the service, purchasing their first box and following along with the videos to execute perfect pastries.